About Ethos Carpet Care Ltd

Hi, I’m Dasos Gonnella, the owner of Ethos Carpet Care Ltd. I have been in the Cleaning Services Industry since 1999.

I set up Ethos Carpet Care in 2003 with my brother Nick after realising that there is a large shortage of ethical ‘professional’ carpet & upholstery cleaning companies in London. After carrying out some market research I came to the conclusion that most of the companies advertising in directories were unqualified, uninsured or just plain rude over the phone!  So I decided to fill the gap in the market and strive for excellence.


How did we grow to become the great company we are today..?

We decided that we would invest heavily on regular training in order to keep up to date with the most current methods and techniques. We also undertook industry tests & exams to proudly become Woolsafe Approved & NCCA members. All our equipment is regularly serviced and electrical safety tested to ensure we maintain a consistent level of cleaning. This has earned us a great reputation throughout London as a company that you can trust to carry out the most thorough and safe cleaning in the industry!

But we didn’t want to be known just for our great cleaning…

Most of our clients will tell you that our customer service is the best you will ever experience from any company, regardless of their industry!

We deal with our clients in a friendly & personal manner and regard them as friends as well as customers. Please look at our carpet cleaning testimonials to read genuine comments from some of our delighted clients.

One of our goals is to relieve allergy sufferers

Most importantly, we provide a service that not only leaves your carpets and furnishings cleaner but healthier too! We publish allergy relief consumer guides and other related material to educate clients about the importance of a healthy home. We are also licensed applicators of the allergy control product, Promite™ which eradicates dust-mites in the home and is an excellent treatment to relieve children and adults who suffer from the symptoms of asthma.

I Became a Rug Cleaning Specialists!

I quickly came to realise that my true passion is the cleaning of natural wool and silk rugs. I invested in the training and machinery to become one of the most qualified rug cleaning experts in the UK. I am a certified Master Rug Cleaner (trained for and qualified in Dallas, Texas). I have cleaned thousands of rugs over the years and continue to learn.  This has enabled my clients to have all their carpet cleaning requirements met by one company.

Our Cleaning Services


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“Brilliant results with an ageing 3-piece suite. Carpets look good as new even though some are very old!”

A DeMont, Hazelwood, Loughton, IG10
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“Excellent job, prompt service, carpets look like new!”

Mrs P Robertson, Thomas More Street, London, E1W
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“Very presentable, efficient and courteous. Good time keeping and careful”

Mrs S Blake, Litchfield Way, Hampstead Garden Suburbs, NW11
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“Very professional and friendly”

Mrs T Codron, Gurney Drive, East Finchley, N2
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“Fantastic. Ever so helpful and you take great pride in what you do”

Scott Franklin, Downside Crescent, Hampstead, NW3
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“Very pleased. Very professional approach. Carpets much improved”

Jack Marks, Middleway, Hampstead Garden Suburbs, NW11
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“I was 100% happy with both the service and the quality of the clean. I have no hesitation in recommending your company”

Mary Toms, Hendon Wood Lane, Mill Hill, NW7
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“Would use you again”

Mrs Bendor, Hodford Road, Golders Green, NW11
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“Very professional, delightful young men who do a fantastic job. Old carpets look like new. Immediate service”